The REAL Way To Be More Creative

Stop identifying with your work. If you think about it for long enough you’ll realize that you aren’t responsible for it anyway.

Where do ideas come from? Where do your thoughts come from?

The answer isn’t from you.

You can’t control your thoughts, and you couldn’t stop them if your life depended on it. So stop fucking judging yourself for the ‘quality’ of them.

By all means care about your work, and do your best to make it the way that you want it, but for god’s sake don’t actually give a fuck about it.

Every fuck you give saps the life from it. You’re inhibiting the creative process by placing unnecessary constraints on what you’re allowed to think. Bad!

Okay sounds nice, but how do you actually stop giving a fuck?

The answer is that you sit down every single day and think deeply about what I just said. Understanding it on a surface level is nowhere near deep enough. If you’re anything like me, this is something that you’ll battle with for years.

You need to think about it and relate it back to your own life experience. Integrate it into your understanding of yourself and the world. With enough time, it starts to click.

But I know that most people don’t actually like putting effort in, and would rather read something and get some quick tips or hacks so they can sound smart and feel like they’re improving something, so here ya go:

  • Stop shoulding yourself (I should do this)
  • Stop oughting yourself (I ought to write every day)
  • Forget about deadlines (I must publish something every week)
  • Remove all checklists, responsibility and obligations (Write an article this afternoon, or read this today)

Just let all of that shit go, you know that it never works anyway. You’ve only got so much time and energy each day, and trying to stretch that to meet arbitrary checklists is a dead certain way to stress you the fuck out.

So drop it, and what you’ll find is that you’ll end up doing the same amount of work anyway, but minus the neurotic guilt and shame.

You’re creative by nature, you’ve just forgotten about it. The way you get it back is by getting out of your own way, and unfucking your mind that has been fucked for years by social constructions such as deadlines.  


All of my writing revolves around the question “what does it take to live the most fulfilling life possible?” or something like that. At the moment it seems to me to be a combination of freedom, creativity, and busting your ass on behalf of the good for society or your community.

So if you like, drop your email in the box below and I’ll send you a weekly newsletter with my best stuff to keep you thinking.    

Jackson xo

P.S. one last thing: All my life I’ve struggled to overcome mental and physical barriers to optimizing my learning and growth in whatever I was doing. Over a period of at least 10 years I pieced together a philosophy that governs optimized practice and long term growth. So if you’re interested in ideas like optimized learning, mastery, discipline and creativity – you should DEFINITELY read this.